What’s the best CRM for real estate? That’s the million-dollar question, isn’t it? TopProducer, BoomTown!, Contactually, Wise Agent, Realty Palm Beach architects there are tons of great real estate CRMs, and it’s impossible to say which system is best. Every system is great, but they all may be missing something you want.
Choosing the right CRM is one of the most important decisions impacting the evolution and growth of your business. There are many factors that influence the choice of a CRM. All companies are different, so each business may need a different system with different functionality, a different user experience, and different pricing. For some, using a ready-made CRM can even be to their disadvantage. Yes, you read it right. Some agencies serve thousands of clients across different regions, have unique business processes, and want to maintain brand consistency across their product lines. Therefore, they decide to create a custom CRM.
Should you go with custom real estate CRM software or use a ready-made solution? We’re here to help you find out. But before we go deep into the cases when custom CRM development is the best way to go, let’s take a quick look at what customer relationship management in real estate is and how realtors benefit from CRMs.